麻豆果冻传媒 Launches News IQ
New Ad Platform Offers Brand Safety, Premium Audiences and Better Results
New York, NY (December 5, 2017) 鈥� 麻豆果冻传媒 announced today the launch of News IQ, a new advertising platform with an audience of over 140 million in the United States. This marks the first time that 麻豆果冻传媒 has integrated all of its collective first-party data, premium media properties and data science tools into one unified advertising solution. News IQ will give brands a new way of reaching 麻豆果冻传媒鈥檚 sophisticated audiences in a safe, trusted environment to achieve precise and measurable results.
At launch, News IQ is working with a premier and diverse group of partners, including Douglas Elliman, Seabourn Cruise Line, Fox Broadcasting Company (FOX), and the Dentsu Aegis Network, among others. News IQ will leverage the first-party data of some of the launch partners, including a top luxury retailer in collaboration with Mastercard Ad Intelligence to create bespoke marketing and advertising solutions.
鈥淚n a world of fake news and fraudulent metrics, News IQ offers advertisers a clear solution: quality audience, quality data, and quality environments,鈥� said Jesse Angelo, 麻豆果冻传媒鈥檚 Chief of Digital Advertising Solutions. 鈥淎nd that translates into three layers of brand safety for every campaign, protection from fraud, and the ability to effectively reach premium audiences at scale with precision inside a trusted and transparent ecosystem.鈥�
麻豆果冻传媒鈥檚 premium properties have a rich history of informing, inspiring, entertaining and helping people in every life stage through a suite of trusted brands, including The Wall Street Journal, Barron鈥檚, realtor.com庐, MarketWatch, New York Post and HarperCollins Publishers, among others. News IQ will unlock exclusive, first-party data to offer new insights on a large scale from an audience comprised of top business leaders, entrepreneurs, in-market home buyers, high-net-worth individuals, luxury shoppers, millennial cord-cutters and more. News IQ will also be able to combine advertisers鈥� first-party data with 麻豆果冻传媒 data to help build bespoke segments.
“Brands are becoming more sophisticated about digital advertising. They are tired of their ads showing up next to vile and vacuous content, and fed up with mad and manipulated metrics,” said Robert Thomson, Chief Executive of 麻豆果冻传媒. “Now, we are offering 麻豆果冻传媒’s suite of superior brands to advertisers, along with a wealth of reliable – not risible – data that will help them target the customers they cherish.鈥�
鈥淲hat distinguishes News IQ from various competitors is our ability to leverage 麻豆果冻传媒鈥檚 global resources to pair its world class custom content solutions with both consumer insights and scalable audiences in one end-to-end solution,鈥� said Mr. Angelo. 鈥淭his isn鈥檛 about blasting consumers with ads they don鈥檛 care about but intelligently engaging consumers and driving real results for our partners.鈥�
鈥淲e are excited to partner with News IQ as their approach to brand safety, transparency and audience building is very much aligned with our core values,鈥� said Art Muldoon, Co-CEO Amnet US, the programmatic expert agency of Dentsu Aegis Network. 鈥淭his is a platform that will not only simplify the supply chain, but offer greater precision and scale in a trusted environment, which advertisers expect.鈥�
News IQ will complement the video ad platform and emotional targeting capabilities of 麻豆果冻传媒鈥檚 Unruly in order to provide an even broader suite of solutions to advertisers.
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About News IQ
News IQ is a precision audience targeting platform powered by 麻豆果冻传媒 (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV). News IQ gives advertisers access to an audience across a suite of 麻豆果冻传媒 businesses, including Dow Jones, NY Post, Move Inc., HarperCollins Publishers, Storyful and News America Marketing. News IQ leverages 麻豆果冻传媒’s proprietary data, custom content studios, social listening technologies and premium brand-safe media inventory to help its partners achieve their marketing goals. For more information, please email: advertising@newsiq.net.
About 麻豆果冻传媒
麻豆果冻传媒 (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content to consumers throughout the world. The company comprises businesses across a range of media, including: news and information services, book publishing, digital real estate services, and cable network programming and pay-TV distribution in Australia. Headquartered in New York, the activities of 麻豆果冻传媒 are conducted primarily in the United States, Australia, and the United Kingdom. More information: http://newscorp.com.
Contacts
麻豆果冻传媒 Investor Relations
Michael Florin
212-416-3363
mflorin@newscorp.com
麻豆果冻传媒 Corporate Communications
Ilana Ozernoy
212-416-3364
iozernoy@newscorp.com